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How to protect customer data under the GDPR

What does privacy-by-design look like in practice? This blog shows how to truly protect customer data, and how we approach that technically and strategically at Forge.

Araz
Araz
  • 3 min read

Privacy starts with design, not legal

GDPR compliance sounds like something for legal to handle. Until you're building a contact form. Or adding third-party analytics. Or setting up a database in the cloud.

Every one of those steps involves choices that affect how secure customer data is and whether you're following the rules. GDPR isn't a layer you add to your site. It's how you design, build and operate it.

The tension between convenience and privacy

Users want speed and ease. Fewer clicks. Fewer barriers. But privacy sometimes requires friction.

A cookie banner asking for consent. A form with clear opt-ins. A delay in loading third-party scripts. These are UX-impacting decisions, but they're essential for protecting data.

The trick is balance. Not every cookie is forbidden. Not every tracker is a problem. But you do need to know where you draw the line, and why.

At Forge, we follow a principle of minimal impact and maximum clarity. Privacy doesn't have to break the UX. In fact, it can build trust.


Four key moments where it goes wrong

1. Forms without clear consent

A signup form that includes a hidden newsletter opt-in. Or worse, no explanation of what happens to the data. It's not just annoying, it's non-compliant.

Better: Be transparent. Provide granular choices (newsletter, offers?) and use opt-in rather than opt-out.

2. Analytics without a legal basis

Many sites run Google Analytics before any consent is given. Or without anonymizing IPs. But personal data tracking needs a legal ground.

Better: Use cookieless analytics or ensure clear, prior consent.

3. Logging that never gets cleaned up

Interaction logs, error logs, session data, all useful. But if they contain personal data (like IP addresses), they're subject to GDPR. Many systems log indefinitely.

Better: Structure your logging: control access, limit what gets stored, and define retention policies.

4. Data exports and email sharing

Pulling a quick CSV of all users. Emailing customer info to a colleague. It's fast, but risky.

Better: Use role-based access, audit trails and clear export procedures.


What GDPR really requires

GDPR is about accountability. It's not about blindly following rules. It's about being able to explain why you do something and how you reduce risks.

Key principles:

  • Data minimization: collect only what you need.
  • Transparency: explain what you do in plain language.
  • Security: both technical and organizational.
  • User rights: access, correction, deletion, objection.

So it's not just about consent. It's about control. Knowing where your data lives, who has access and what happens to it.


Our approach: privacy built into your platform

Forge integrates privacy from day one. We don't see it as legal overhead but as a design challenge.

That means:

  • Privacy reviews during design sessions
  • Cookieless analytics or consent-first tracking
  • Forms with smart opt-ins
  • Logging that's audited and routinely cleaned
  • APIs with role-based access and rate limiting
  • Privacy-respecting hosting and storage choices

We work with legal and security experts, but translate their guidance into actionable design and development decisions. Privacy isn't a blocker, it's a building block.

Privacy is not optional

Users expect their data to be protected. Regulators demand it. And platforms that get it right earn trust.

Want to know how your site or product holds up? Let's take a look. Sometimes one solid review is all it takes to reduce risk and improve the experience for your users.

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