Eye-catching HTML5 banners that work

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HTML5 banners that don’t fade into the crowd but stand out and convert.

Build HTML5-banners.Campaigns that stand out.

A good banner stands out in the noise of the web. With HTML5 you create ads that are not only visually strong, but also interactive, responsive, and technically reliable. No flat images, but dynamic formats that adapt seamlessly to screens and devices.

At Forge we develop banners that load fast and work flawlessly across major networks and platforms such as Google DV360, Weborama, and DPG Media. From standard display formats to interactive variants, every design is carefully built and tested.

HTML5 banners also include Rich Media ads. These take campaigns to the next level: dynamic interactions, animations, and playful elements that truly engage users. We design and deliver these as well—always ready to be deployed in your campaign.

The result? Creatives that grab attention and deliver results. Ads that don’t interrupt but entice. Smartly designed, technically flawless, and ready to go live in no time.

Your partner for online ads.
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Your partner for online ads.

We’re your partner for developing all your online ads. Working closely with designers and media managers, we turn your ad designs into high-quality, animated banners and interactive creations.

Get in touch
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A glimpse of our work

View our showcase

Simyo

Flashback feestje

  • IAB-banners
  • DV360

Simyo

Flashback feestje

  • APTO
  • Weborama

Koninklijk Concertgebouworkest

Opening Night Sloterpark

  • Half Page
  • DPG Media

Your questions.Our answers.

What are HTML5 banners?

HTML5 banners are online ads that do more than just show a static image. With animations, movement, and interactive elements, they grab the visitor’s attention—especially when the user is focused on something else.

Where a standard banner is often ignored, an HTML5 banner with smart animations and a clear message can make the difference. It catches the eye, the message sticks, and the chance of a valuable click increases.

In short: HTML5 banners combine creativity and technology to create ads that truly get noticed.

Why have HTML5 banners made?

HTML5 banners are ideal if you want more than a static image. They grab attention with movement, animations, and interactive elements—exactly what’s needed to reach and activate your audience.

Whether for e-commerce campaigns, branding, or activation: HTML5 banners let you respond to current events and ensure your message sticks. This increases clicks and strengthens brand recognition.

In short: HTML5 banners combine creativity and technology to create campaigns that are noticed faster and remembered longer.

What’s the difference between HTML5 banners and Rich Media?

Rich Media is technically a subset of HTML5 banners. All online ads with visual elements, often including animations, fall under this category.

What makes Rich Media different is its use of unique formats and interactive features. These formats are specially designed and often only supported by specific publishers.

Examples include Page Takeovers (APTO), Interscrollers, Interstitials, Mobile Portraits, and Superheaders. We primarily develop Rich Media creatives that can be deployed via Weborama.

What’s the difference between HTML5 banners and IAB banners?

IAB banners refer to standard formats defined by the Interactive Advertising Bureau (IAB). Common sizes include 300x250 (MPU), 160x600 (skyscraper), or 728x90 (leaderboard). These ensure uniformity and wide usability across ad platforms.

HTML5 banners describe the technology used to build a banner. Instead of static images, they use HTML, CSS, and JavaScript, enabling animations and interactive elements.

The difference lies in standard versus technology: IAB defines the sizes, while HTML5 defines the way banners are developed and enhanced with motion and interaction.

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