Playable ads with gamification and mini interactive experiences that convert, engage and stand out
Interaction transforms ads from something you watch into something you do. Playable ads are mini-experiences within an ad: a short demo, game, or interactive element where users can swipe, tap, or play. These formats capture attention far faster than traditional banners or videos.
We design robust playable ads and mini-interactive experiences that load quickly, feel intuitive, and are thoroughly tested for maximum impact. Read below why interactive ads are more engaging for your brand.
We’re your partner for developing all your online ads. Working closely with designers and media managers, we turn your ad designs into high-quality, animated banners and interactive creations.
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Playable ads are interactive advertisements that let users experience a short game, quiz, or demo directly within the ad. Instead of just watching or scrolling, users actively participate — which drives more attention and higher engagement.
From a technical perspective, playable ads are usually built in HTML5. This makes them lightweight, responsive, and widely compatible, while enabling smooth animations, touch interactions, and gamification across all devices. They are often hosted via ad-serving platforms such as Weborama, where they’re tested and optimized to ensure flawless performance in every campaign environment.
Playable ads turn users from spectators into participants. While videos are passively watched and banners are easily ignored, interactive experiences invite action. By clicking, swiping, or playing, users engage naturally — resulting in more attention, higher interaction rates, and stronger brand recall.
Playable ads also give users a direct taste of your product or message. This feels less like advertising and more like entertainment, making the experience both positive and memorable. The outcome: ads that don’t just stand out, but truly make an impact.
Yes. Playable ads can be built in both standard IAB formats and Rich Media formats. This makes them highly versatile — from classic display sizes that run seamlessly across ad networks to bold Rich Media experiences such as Interscrollers or Page Takeovers (APTO).
The exact technology depends on the campaign and platform, but one thing is constant: your playable ad will be interactive, lightweight, and fully tested — ready to go live without errors.
Playable ads provide much deeper insights than standard banners or videos. Since users actively participate, we can track and map exactly how they interact with your ad.
Examples of events we can measure include:
By tracking and mapping these interactions, we give you clear insights into engagement levels and show whether your campaign is truly making an impact.