IAB banners in all standard formats

IAB banners are online ads that comply with the official specifications of the Interactive Advertising Bureau (IAB). These standards define fixed formats and technical guidelines, ensuring that banners are displayed consistently and reliably across the web.

IAB banners can be either static or animated. By working within the defined formats, campaigns can be easily deployed across major advertising platforms such as Google DV360, Weborama, DPG Media, and Marktplaats.

In short: IAB banners are the standard in display advertising, recognizable, reliable, and effective in every online campaign.

IAB stands for the Interactive Advertising Bureau. It is an international industry organization focused on developing standards and guidelines for digital advertising. This includes fixed banner formats, technical specifications, and best practices for online campaigns.

By following IAB standards, advertisers and publishers can ensure that banners and ads are delivered consistently, reliably, and efficiently across platforms.

In short: IAB provides clear standards in the digital advertising world, making campaigns scalable and effective worldwide.

Standard IAB formats are fixed banner dimensions established by the Interactive Advertising Bureau (IAB). These specifications ensure that your ads are displayed correctly, consistently, and accepted across almost all online platforms.

Some of the most commonly used formats include:

Medium Rectangle (300×250), Large Rectangle (336×280), Skyscraper (120×600), Wide Skyscraper (160×600), Half Page Ad (300×600), Leaderboard (728×90), Billboard (970×250), Standard Banner (468×60), and Mobile Leaderboard (320×50).

An IAB banner set typically includes 5 to 7 of these formats, making your campaign flexible and adaptable across desktop, mobile, and multiple ad networks.

IAB banners refer to standard formats defined by the Interactive Advertising Bureau (IAB). Common sizes include 300x250 (MPU), 160x600 (skyscraper), or 728x90 (leaderboard). These ensure uniformity and wide usability across ad platforms.

HTML5 banners describe the technology used to build a banner. Instead of static images, they use HTML, CSS, and JavaScript, enabling animations and interactive elements.

The difference lies in standard versus technology: IAB defines the sizes, while HTML5 defines the way banners are developed and enhanced with motion and interaction.