Reach your audience with Google DV360

Google Display & Video 360 (DV360) is Google’s programmatic advertising platform. It gives advertisers access to a vast amount of ad inventory, from display and video to audio, native, and connected TV, all within one environment.

DV360 stands out for its combination of creative freedom, advanced targeting, and powerful optimization. Campaigns can be adjusted and measured in real time, making it highly effective for both brand awareness and conversion-driven advertising.

In short: Google DV360 is the platform for running large-scale, measurable digital campaigns with maximum control and performance.

Google Display & Video 360 (DV360) supports a wide range of ad formats. These include standard IAB banners, Rich Media, as well as video, audio, and native ads. Interactive and dynamic creatives can also be seamlessly deployed within the platform.

Thanks to this versatility, DV360 is suitable for almost any campaign. Whether you want to increase visibility with display, drive engagement with interactive video, or strengthen brand experience through audio and connected TV, it can all be managed in one place.

In short: DV360 provides the flexibility to deploy the right ad formats that fit your strategy and audience.

The cost of advertising via Google DV360 depends on several factors, such as the chosen ad format, target audience, reach, and campaign duration. DV360 operates on programmatic buying, where you pay for impressions (CPM), clicks (CPC), or specific actions.

Because DV360 offers access to premium inventory and advanced targeting, rates are often higher compared to Google Ads. However, the extensive capabilities and efficiency often deliver stronger ROI.

In short: advertising with DV360 can start from relatively modest budgets, but it is particularly valuable for brands and agencies looking to run scalable, data-driven campaigns with maximum impact.

Google Ads and Google DV360 are both advertising platforms from Google, but they serve different purposes. Google Ads is more accessible, ideal for search advertising, simple display campaigns, and YouTube videos. It offers quick setup and is suitable for smaller budgets and directly measurable results.

Google DV360 is part of the Google Marketing Platform suite and focuses on programmatic advertising. It provides access to premium inventory, advanced targeting, in-depth reporting, and the ability to scale campaigns across display, video, audio, and connected TV.

In short: use Google Ads for straightforward, accessible campaigns, and DV360 for large-scale, data-driven, cross-channel campaigns with maximum control and performance.

Yes, both Google Ads and Google DV360 support the same basic ad formats. These include IAB banners, HTML5 creatives, video, and responsive display ads. This makes it easy to scale or test campaigns across both platforms.

The main difference lies in capabilities. Google Ads is user-friendly and suited for direct reach and smaller campaigns. DV360 offers more advanced targeting, broader inventory (including premium publishers and connected TV), and in-depth reporting, making it ideal for brands and agencies running campaigns at scale.

In short: while the formats are largely the same, DV360’s strength lies in its reach, data, and optimization power.

At Forge, we combine creativity and technical expertise to ensure campaigns in Google DV360 perform at their best. We design and develop IAB banners, rich media, and video ads that fully leverage the platform’s possibilities.

We also support strategy, targeting, and implementation. We make sure the right formats are deployed, test thoroughly, and monitor campaigns in real time. This way, we can continuously optimize for more reach, better visibility, and higher conversions.

In short: Forge is your partner for end-to-end DV360 campaigns, from concept and creative to execution and optimization.