Sites need to be fast. Not because it’s nice, but because it’s necessary. Every second counts. If your site stalls, visitors bounce. Google penalises slow pages. Ranking and conversions both take a hit.
Load time isn’t a technical footnote. It’s a business essential.
Fast websites rank higher on Google
Google cares about speed. Core Web Vitals such as load time, interactivity and visual stability have made site performance crucial for SEO.
Is your site slow? Users drop off. Bounce rates climb. Google notices and pushes your site down the rankings.
Website speed drives conversions
Online, patience is rare. Every second delay costs conversions. Whether you want a sale, a form submission or a download, slowness kills momentum.
A fast website delivers:
- More trust from visitors
- Higher engagement
- More completed actions (conversions)
Usability starts with speed
Fast sites feel fluid. They’re modern, credible. Especially on mobile, where lack of optimization and speed are the difference between a conversion and a drop-off.
Solid load times lower friction and boost the odds of sales and return visits.
Ready to speed up your website?
At Forge, speed is standard. Whether it's a WordPress site or a headless CMS like Storyblok , we make sure your website is lightning fast, search engine friendly, and conversion-focused.
Curious how your site performs on speed?
Get in touch for a free performance analysis.