Every digital layer, expertly built
Our team of developers has been an integral part of Simyo’s IT, sales, and CRO teams for years. We not only built a lightning-fast new website but also handle all online ad formats, from standard banners to complex Rich Media.
Simyo, a subsidiary of KPN, is the first fully online telecom provider in the Netherlands. No physical stores, no top-up cards in supermarkets. It’s built for people who know exactly what they want: a mobile plan you can customize yourself, adjust anytime, with full insight into your usage and complete control. It’s no surprise Simyo has been awarded the most customer-friendly provider in the Netherlands 34 times by the Consumers' Association.
Blazing-fast new website
Simyo was working with an outdated website that was in urgent need of renewal. With a fresh brand identity on the way, we were tasked with developing a modern, future-proof, and easily editable website, with a strong focus on stability, web performance, SEO, and low development complexity.
Speed, developer experience, and support for A/B testing were key priorities. That’s why we chose Astro, a modern, performance-focused framework that enables lightning-fast, scalable websites, with Storyblok as the CMS on the back end. The result: a flexible, easy-to-maintain site that looks sharp and loads incredibly fast.
Always-on campaigns
In addition to developing the website, we work closely with the sales team to deliver all necessary online ad formats, from standard HTML5 banners to complex Rich Media creatives with interactive elements and gamification. Thanks to Simyo’s always-on campaign strategy, we’re actively involved every month in developing new campaigns.
Conversion optimization
Simyo operates with a data-first mindset: every change to the online environment, especially within the sales funnel, is validated through A/B testing. As a technical partner within the CRO team, we develop these tests from start to finish: from quick UI variations to in-depth experiments that restructure entire funnels. Not just simple tweaks, but scalable validation with real impact.
SEO copywriting
Our copywriters are part of the SEO team and focus on researching and creating content-driven pages that boost Simyo’s online visibility, both in search engines like Google and AI platforms like ChatGPT. This need was built into the new website from day one: with the integration of Storyblok as a CMS, our copywriters can easily create and publish new content at high speed.
